▼3%
$65,191
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$48k
MEDIAN
$65k
90%
$86k
The average salary for a Demand Generation Specialist is $65,191 in 2025
Base Salary
$48k - $86k
Bonus
$1k - $7k
Total Pay
$48k - $87k
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What is the Pay by Experience Level for Demand Generation Specialists?
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Common Health Benefits for a Demand Generation Specialist
Medical
89%
Dental
82%
Vision
81%
None
11%
Gender Breakdown for Demand Generation Specialists
Female
74.5%
Male
25.5%
This data is based on 51 survey responses. Learn more about the gender pay gap.
FAQs About Demand Generation Specialists
What is the highest pay for Demand Generation Specialists?
Our data indicates that the highest pay for a Demand Generation Specialist is $86k / year
What is the lowest pay for Demand Generation Specialists?
Our data indicates that the lowest pay for a Demand Generation Specialist is $48k / year
How can Demand Generation Specialists increase their salary?
Increasing your pay as a Demand Generation Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Demand Generation Specialist that oversees more junior Demand Generation Specialists, this experience can increase the likelihood to earn more.