▼8%
$97,174
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$77k
MEDIAN
$97k
90%
$141k
The average salary for a Demand Generation Manager is $97,174 in 2025
Base Salary
$77k - $141k
Bonus
$2k - $20k
Total Pay
$81k - $156k
Is Average Demand Generation Manager with Digital Marketing Skills Salary in New York, New York your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Demand Generation Managers?
▼4%
What Do Demand Generation Managers Do?
Demand Generation Manager Tasks
- Create market segments and outreach campaigns and lead generation strategies for each of them.
- Manage marketing staff, outside vendors and partners.
- Link business objectives to marketing campaigns and plan to meet future business needs.
- Define metrics and measures to track marketing campaigns and results.
Find your market worth – how it works:
Common Health Benefits for a Demand Generation Manager
Medical
100%
Dental
100%
Vision
100%
Gender Breakdown for Demand Generation Managers
Female
50.0%
Male
50.0%
This data is based on 8 survey responses. Learn more about the gender pay gap.
FAQs About Demand Generation Managers
What is the highest pay for Demand Generation Managers in New York?
Our data indicates that the highest pay for a Demand Generation Manager in New York is $141k / year
What is the lowest pay for Demand Generation Managers in New York?
Our data indicates that the lowest pay for a Demand Generation Manager in New York is $77k / year
How can Demand Generation Managers increase their salary?
Increasing your pay as a Demand Generation Manager is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Demand Generation Manager that oversees more junior Demand Generation Managers, this experience can increase the likelihood to earn more.