▼19%
$98,271
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$72k
MEDIAN
$98k
90%
$125k
The average salary for a Demand Generation Manager is $98,271 in 2025
Base Salary
$72k - $125k
Bonus
$4k - $25k
Total Pay
$84k - $131k
Is Average Mid-Career Demand Generation Manager with Campaign Planning Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Demand Generation Managers?
▲9%
What Do Demand Generation Managers Do?
Find your market worth – how it works:
Common Health Benefits for a Demand Generation Manager
Medical
100%
Dental
92%
Vision
92%
Gender Breakdown for Demand Generation Managers
Female
76.2%
Male
23.8%
This data is based on 21 survey responses. Learn more about the gender pay gap.
FAQs About Demand Generation Managers
What is the highest pay for Demand Generation Managers?
Our data indicates that the highest pay for a Demand Generation Manager is $125k / year
What is the lowest pay for Demand Generation Managers?
Our data indicates that the lowest pay for a Demand Generation Manager is $72k / year
How can Demand Generation Managers increase their salary?
Increasing your pay as a Demand Generation Manager is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Demand Generation Manager that oversees more junior Demand Generation Managers, this experience can increase the likelihood to earn more.