▼3%
$133,694
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$107k
MEDIAN
$134k
90%
$172k
The average salary for a Demand Generation Director is $133,694 in 2025
Base Salary
$107k - $172k
Bonus
$13k - $34k
Total Pay
$110k - $192k
Is Average Demand Generation Director with Lead Generation Skills Salary in New York, New York your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Demand Generation Directors?
▲8%
What Do Demand Generation Directors Do?
Demand Generation Director Tasks
- Lead development, implementation and prioritization of demand generation programs and strategy, including: automated nurture, drip and other marketing emails and publications, search engine optimization, social media presence and website content.
- Work closely with sales and marketing teams to generate and deliver valuable leads.
- Track, analyze and account for the effectiveness of each demand generation campaign; identify areas for improvement.
Find your market worth – how it works:
Common Health Benefits for a Demand Generation Director
Medical
100%
Dental
94%
Vision
94%
Gender Breakdown for Demand Generation Directors
Female
64.3%
Male
35.7%
This data is based on 14 survey responses. Learn more about the gender pay gap.
FAQs About Demand Generation Directors
What is the highest pay for Demand Generation Directors in New York?
Our data indicates that the highest pay for a Demand Generation Director in New York is $172k / year
What is the lowest pay for Demand Generation Directors in New York?
Our data indicates that the lowest pay for a Demand Generation Director in New York is $107k / year
How can Demand Generation Directors increase their salary?
Increasing your pay as a Demand Generation Director is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Demand Generation Director that oversees more junior Demand Generation Directors, this experience can increase the likelihood to earn more.