▼7%
$149,738
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$113k
MEDIAN
$150k
90%
$186k
The average salary for a Demand Generation Director is $149,738 in 2025
Base Salary
$113k - $186k
Bonus
$7k - $30k
Total Pay
$116k - $206k
Is Average Experienced Demand Generation Director with Digital Marketing Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Demand Generation Directors?
▲12%
What Do Demand Generation Directors Do?
Find your market worth – how it works:
Common Health Benefits for a Demand Generation Director
Medical
89%
Dental
85%
Vision
81%
None
11%
Gender Breakdown for Demand Generation Directors
Male
57.5%
Female
42.5%
This data is based on 40 survey responses. Learn more about the gender pay gap.
FAQs About Demand Generation Directors
What is the highest pay for Demand Generation Directors?
Our data indicates that the highest pay for a Demand Generation Director is $186k / year
What is the lowest pay for Demand Generation Directors?
Our data indicates that the lowest pay for a Demand Generation Director is $113k / year
How can Demand Generation Directors increase their salary?
Increasing your pay as a Demand Generation Director is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Demand Generation Director that oversees more junior Demand Generation Directors, this experience can increase the likelihood to earn more.