▼54%
$98,612
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$65k
MEDIAN
$99k
90%
$154k
The average salary for a Content Strategist is $98,612 in 2025
Base Salary
$65k - $154k
Bonus
$4k - $14k
Total Pay
$66k - $154k
Is Average Experienced Content Strategist with Web Content Management Skills Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
EXPLORE BY:
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
What is the Pay by Experience Level for Content Strategists?
What Do Content Strategists Do?
Content Strategist Tasks
- Create specifications and appropriate content for designated audience.
- Follow guidelines for tone, style, and content of writing and communications.
- Ensure content is consistent and compelling across delivery streams.
- Improve content delivery including search engine optimization and metadata management.
Find your market worth – how it works:
Common Health Benefits for a Content Strategist
Medical
83%
Dental
67%
Vision
67%
None
17%
Gender Breakdown for Content Strategists
Female
83.3%
Male
16.7%
This data is based on 6 survey responses. Learn more about the gender pay gap.
FAQs About Content Strategists
What is the highest pay for Content Strategists?
Our data indicates that the highest pay for a Content Strategist is $154k / year
What is the lowest pay for Content Strategists?
Our data indicates that the lowest pay for a Content Strategist is $65k / year
How can Content Strategists increase their salary?
Increasing your pay as a Content Strategist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Content Strategist that oversees more junior Content Strategists, this experience can increase the likelihood to earn more.