▲36%
$177,500
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$102k
MEDIAN
$178k
90%
$274k
The average salary for a Chief Marketing Officer (CMO) is $177,500 in 2025
Base Salary
$102k - $274k
Bonus
$13k - $100k
Total Pay
$102k - $302k
Is Average Mid-Career Chief Marketing Officer (CMO) Salary in San Francisco, California your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
EXPLORE BY:
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
What is the Pay by Experience Level for Chief Marketing Officer (CMO)s?
▲45%
What Do Chief Marketing Officer (CMO)s Do?
Find your market worth – how it works:
Common Health Benefits for a Chief Marketing Officer (CMO)
Medical
91%
Dental
73%
Vision
73%
None
9%
Gender Breakdown for Chief Marketing Officer (CMO)s
Female
80.0%
Male
20.0%
This data is based on 5 survey responses. Learn more about the gender pay gap.
FAQs About Chief Marketing Officer (CMO)s
What is the highest pay for Chief Marketing Officer (CMO)s in San Francisco?
Our data indicates that the highest pay for a Chief Marketing Officer (CMO) in San Francisco is $274k / year
What is the lowest pay for Chief Marketing Officer (CMO)s in San Francisco?
Our data indicates that the lowest pay for a Chief Marketing Officer (CMO) in San Francisco is $102k / year
How can Chief Marketing Officer (CMO)s increase their salary?
Increasing your pay as a Chief Marketing Officer (CMO) is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Chief Marketing Officer (CMO) that oversees more junior Chief Marketing Officer (CMO)s, this experience can increase the likelihood to earn more.