$87,770
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$65k
MEDIAN
$88k
90%
$124k
The average salary for a Brand Strategist is $87,770 in 2025
Base Salary
$65k - $124k
Bonus
$542 - $23k
Profit Sharing
$526 - $11k
Total Pay
$67k - $131k
Is Average Mid-Career Brand Strategist with Market Research Skills Salary your job title? Find out what you should be paid
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What is the Pay by Experience Level for Brand Strategists?
What Do Brand Strategists Do?
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FAQs About Brand Strategists
What is the highest pay for Brand Strategists?
Our data indicates that the highest pay for a Brand Strategist is $124k / year
What is the lowest pay for Brand Strategists?
Our data indicates that the lowest pay for a Brand Strategist is $65k / year
How can Brand Strategists increase their salary?
Increasing your pay as a Brand Strategist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Brand Strategist that oversees more junior Brand Strategists, this experience can increase the likelihood to earn more.