In retail, an anchor store, draw tenant, anchor tenant, or key tenant is one of the larger stores in a shopping mall, usually a department store or a major retail chain.  When the planned shopping mall format was developed by Victor Gruen in the early to mid 1950s, signing larger department stores was necessary for the financial stability of the projects, and to draw retail traffic that would result in visits to the smaller stores in the mall as well. Anchors generally have their rents heavily discounted, and may even receive cash inducements from the mall to remain open. In physical configuration, anchor stores are normally located as far from each other as possible to maximize the amount of traffic exposure for other stores when shoppers walk from one anchor to another.  The International Council of Shopping Centers makes the presence of anchors one of the main defining characteristics of the two largest categories of malls, the regional center with 400,000 to 800,000 square feet (74,000 m) in gross leasable area, and the superregional center with more than 800,000 square feet (74,000 m) of space. The regional center typically has two or more anchors, while the superregional

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