▼32%
£75,396
Avg. Base Salary (GBP)
/ year
Avg. Base Salary (GBP)
10%
£52k
MEDIAN
£75k
90%
£145k
The average salary for a Sales Director is £75,396 in 2025
Base Salary
£52k - £145k
Bonus
£3k - £79k
Profit Sharing
£0 - £11k
Commission
£0 - £44k
Total Pay
£67k - £195k
Is Average Experienced Sales Director with Leadership Skills Salary in London, England: London your job title? Find out what you should be paid
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What is the Pay by Experience Level for Sales Directors?
What Do Sales Directors Do?
Find your market worth – how it works:
Common Health Benefits for a Sales Director
Medical
57%
Dental
10%
Vision
5%
None
43%
Gender Breakdown for Sales Directors
Male
62.5%
Female
37.5%
This data is based on 16 survey responses. Learn more about the gender pay gap.
FAQs About Sales Directors
What is the highest pay for Sales Directors in London?
Our data indicates that the highest pay for a Sales Director in London is £145k / year
What is the lowest pay for Sales Directors in London?
Our data indicates that the lowest pay for a Sales Director in London is £52k / year
How can Sales Directors increase their salary?
Increasing your pay as a Sales Director is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Sales Director that oversees more junior Sales Directors, this experience can increase the likelihood to earn more.