▼5%
£31,712
Avg. Base Salary (GBP)
/ year
Avg. Base Salary (GBP)
10%
£27k
MEDIAN
£32k
90%
£48k
The average salary for a Retail General Manager (GM) is £31,712 in 2025
Base Salary
£27k - £48k
Bonus
£0 - £2k
Commission
£0 - £6k
Total Pay
£27k - £48k
Is Average Experienced Retail General Manager (GM) with Customer Service Skills Salary in United Kingdom your job title? Find out what you should be paid
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What is the Pay by Experience Level for Retail General Manager (GM)s?
What Do Retail General Manager (GM)s Do?
Find your market worth – how it works:
Common Health Benefits for a Retail General Manager (GM)
Medical
22%
Dental
11%
Vision
11%
None
78%
Gender Breakdown for Retail General Manager (GM)s
Male
75.0%
Female
25.0%
This data is based on 8 survey responses. Learn more about the gender pay gap.
FAQs About Retail General Manager (GM)s
What is the highest pay for Retail General Manager (GM)s?
Our data indicates that the highest pay for a Retail General Manager (GM) is £48k / year
What is the lowest pay for Retail General Manager (GM)s?
Our data indicates that the lowest pay for a Retail General Manager (GM) is £27k / year
How can Retail General Manager (GM)s increase their salary?
Increasing your pay as a Retail General Manager (GM) is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Retail General Manager (GM) that oversees more junior Retail General Manager (GM)s, this experience can increase the likelihood to earn more.