▲12%
₹293,540
Avg. Base Salary (INR)
/ year
Avg. Base Salary (INR)
10%
₹120k
MEDIAN
₹294k
90%
₹507k
The average salary for a Social Media Specialist is ₹293,540 in 2025
Base Salary
₹120k - ₹507k
Bonus
₹113 - ₹48k
Profit Sharing
₹0 - ₹2k
Total Pay
₹121k - ₹1m
Is Average Entry-Level Social Media Specialist Salary in India your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Social Media Specialists?
▲87%
What Do Social Media Specialists Do?
Social Media Specialist Tasks
- Write, develop, and strategize for online content production and scheduling.
- Assist with crisis and negative news communications.
- Develop outreach and partner programs with relevant individuals and communities.
- Track metrics on audience, content, views, and competitors.
- Work with teams to identify social media content, topics, and information flow.
Find your market worth – how it works:
Common Health Benefits for a Social Media Specialist
Medical
38%
Dental
5%
Vision
5%
None
62%
Gender Breakdown for Social Media Specialists
Male
56.3%
Female
37.5%
Prefer to self-define
6.3%
This data is based on 16 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Specialists
What is the highest pay for Social Media Specialists?
Our data indicates that the highest pay for a Social Media Specialist is ₹507k / year
What is the lowest pay for Social Media Specialists?
Our data indicates that the lowest pay for a Social Media Specialist is ₹120k / year
How can Social Media Specialists increase their salary?
Increasing your pay as a Social Media Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Specialist that oversees more junior Social Media Specialists, this experience can increase the likelihood to earn more.