▼0%
€72,000
Avg. Base Salary (EUR)
/ year
Avg. Base Salary (EUR)
25%
€57k
MEDIAN
€72k
75%
€99k
The average salary for a General Sales Manager is €72,000 in 2025
Base Salary
€57k - €99k
Bonus
€0 - €6k
Total Pay
€58k - €99k
Is Average Mid-Career General Sales Manager Salary in Spain your job title? Find out what you should be paid
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What is the Pay by Experience Level for General Sales Managers?
▲25%
What Do General Sales Managers Do?
General Sales Manager Tasks
- Plan and implement sales programs for one or more of the company's product line.
- Ensure execution of the developed sales strategies, plans and advertising and promotional programs.
- Develop, forecast and monitor budget and utilize operational resources.
- Maintain contact with key markets by visiting and investigating the operations and local conditions.
- Manage and train sales staff, implement sales incentive programs and goals to increase employee performance.
Find your market worth – how it works:
Common Health Benefits for a General Sales Manager
Medical
33%
None
67%
Gender Breakdown for General Sales Managers
Female
50.0%
Male
50.0%
This data is based on 4 survey responses. Learn more about the gender pay gap.
FAQs About General Sales Managers
What is the highest pay for General Sales Managers?
Our data indicates that the highest pay for a General Sales Manager is €NaN / year
What is the lowest pay for General Sales Managers?
Our data indicates that the lowest pay for a General Sales Manager is €NaN / year
How can General Sales Managers increase their salary?
Increasing your pay as a General Sales Manager is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a General Sales Manager that oversees more junior General Sales Managers, this experience can increase the likelihood to earn more.