▲3%
C$65,328
Avg. Base Salary (CAD)
/ year
Avg. Base Salary (CAD)
10%
CA$40k
MEDIAN
CA$65k
90%
CA$118k
The average salary for a General Sales Manager is C$65,328 in 2025
Base Salary
C$40k - C$118k
Bonus
C$10k - C$40k
Commission
C$33k - C$110k
Total Pay
C$53k - C$171k
Is Average Experienced General Sales Manager with Customer Relationship Management (CRM) Skills Salary in Canada your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
EXPLORE BY:
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
What is the Pay by Experience Level for General Sales Managers?
What Do General Sales Managers Do?
Find your market worth – how it works:
Common Health Benefits for a General Sales Manager
Medical
90%
Dental
80%
Vision
60%
None
10%
Gender Breakdown for General Sales Managers
Male
64.3%
Female
35.7%
This data is based on 14 survey responses. Learn more about the gender pay gap.
FAQs About General Sales Managers
What is the highest pay for General Sales Managers?
Our data indicates that the highest pay for a General Sales Manager is CA$118k / year
What is the lowest pay for General Sales Managers?
Our data indicates that the lowest pay for a General Sales Manager is CA$40k / year
How can General Sales Managers increase their salary?
Increasing your pay as a General Sales Manager is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a General Sales Manager that oversees more junior General Sales Managers, this experience can increase the likelihood to earn more.