Avg. Base Salary (CAD)
The average salary for a Content Strategist is C$63,143 in 2025
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What Do Content Strategists Do?
- Create specifications and appropriate content for designated audience.
- Follow guidelines for tone, style, and content of writing and communications.
- Ensure content is consistent and compelling across delivery streams.
- Improve content delivery including search engine optimization and metadata management.
FAQs About Content Strategists
What is the highest pay for Content Strategists in Toronto?
Our data indicates that the highest pay for a Content Strategist in Toronto is CA$70k / year
What is the lowest pay for Content Strategists in Toronto?
Our data indicates that the lowest pay for a Content Strategist in Toronto is CA$45k / year
How can Content Strategists increase their salary?
Increasing your pay as a Content Strategist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Content Strategist that oversees more junior Content Strategists, this experience can increase the likelihood to earn more.