▼32%
AU$73,302
Avg. Base Salary (AUD)
/ year
Avg. Base Salary (AUD)
10%
A$51k
MEDIAN
A$73k
90%
A$110k
The average salary for a Social Media Strategist is AU$73,302 in 2025
Base Salary
AU$51k - AU$110k
Total Pay
AU$52k - AU$141k
Is Average Mid-Career Social Media Strategist Salary in Australia your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Social Media Strategists?
▼11%
What Do Social Media Strategists Do?
Social Media Strategist Tasks
- Develop and launch an adaptable global social media strategy for the company.
- Interpret site analytics and translate findings into reports.
- Promote active engagement through social media outlets by interacting with and responding to followers.
- Research target demographics and create relevant social media posts.
- Interface with the marketing and analytics teams to enhance reach and conversion.
Find your market worth – how it works:
Common Health Benefits for a Social Media Strategist
None
100%
Gender Breakdown for Social Media Strategists
Female
75.0%
Male
25.0%
This data is based on 4 survey responses. Learn more about the gender pay gap.
FAQs About Social Media Strategists
What is the highest pay for Social Media Strategists?
Our data indicates that the highest pay for a Social Media Strategist is A$110k / year
What is the lowest pay for Social Media Strategists?
Our data indicates that the lowest pay for a Social Media Strategist is A$51k / year
How can Social Media Strategists increase their salary?
Increasing your pay as a Social Media Strategist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Strategist that oversees more junior Social Media Strategists, this experience can increase the likelihood to earn more.