▼5%
AU$65,000
Avg. Base Salary (AUD)
/ year
Avg. Base Salary (AUD)
10%
A$44k
MEDIAN
A$65k
90%
A$89k
The average salary for an Online Marketing Specialist is AU$65,000 in 2025
Base Salary
AU$44k - AU$89k
Bonus
AU$0 - AU$4k
Total Pay
AU$44k - AU$102k
Is Average Online Marketing Specialist Salary in Australia your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
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What is the Pay by Experience Level for Online Marketing Specialists?
▲13%
What Do Online Marketing Specialists Do?
Online Marketing Specialist Tasks
- Design, coordinate, and execute marketing campaigns across multiple delivery channels.
- Develop and implement strategies for search engine optimization, AdWords, and other word choices.
- Write and update content on multiple webpages and platforms for coherency and consistency across exposure sites.
- Collect, analyze, and report on customer engagement and best practices.
Find your market worth – how it works:
Common Health Benefits for a Online Marketing Specialist
Medical
8%
Dental
8%
None
92%
Gender Breakdown for Online Marketing Specialists
Female
55.6%
Male
44.4%
This data is based on 9 survey responses. Learn more about the gender pay gap.
FAQs About Online Marketing Specialists
What is the highest pay for Online Marketing Specialists?
Our data indicates that the highest pay for an Online Marketing Specialist is A$89k / year
What is the lowest pay for Online Marketing Specialists?
Our data indicates that the lowest pay for an Online Marketing Specialist is A$44k / year
How can Online Marketing Specialists increase their salary?
Increasing your pay as an Online Marketing Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are an Online Marketing Specialist that oversees more junior Online Marketing Specialists, this experience can increase the likelihood to earn more.